A memory: In 2008, I had a 2000 Toyota Tacoma that two or three years prior I paid $10k out-the-door for at a dealer in Dallas. When I moved back to Maine, I was commuting too much to justify the Tacoma mileage, so I traded for a brand new 2008 Toyota Yaris. The brand new price tag on that Yaris, without any dickering: $12,500. Stick shift, crank windows, no power locks, no screens — heck, nobody I knew even had an iPhone yet. And it easily got 35-40 mpg. And it was every bit as reliable as the Tacoma.