A coworker was talking about the 12-hour Walk thing, so I looked it up. The advertising is, uh, très blugh — to the point of irony, I think, if not worse. The good news is that you can go for an “unplugged” walk any time you want, without the App, and without a trademarked “mindset.” But then, I haven’t worked with “the biggest brands and the brightest minds,” so feel free to do your own research on this one 🤓