Finished reading: Ingrained by Callum Robinson đź“š
Excellent.
Because to my great shame, the coasting was something I had drifted into not merely in my working life but in my consumer life as well. With more and more choice out there at the touch of a button—same-day delivery, landfill-black-Friday-buy-it-online, and a hundred other kinds of commercial awful—it has been all too easy to forget that independent local businesses, the kind of hardworking businesses that are right here on my doorstep, may be waiting in the silence for someone like me to swish through the door. That no matter how original or full of charm and quality they may be, many will not be able to survive without our support. And that they aren’t really businesses anyway; in towns and villages up and down the country, they are the lifeblood, the culture and the character of communities. They are somebody’s hopes and dreams.