Hine again:

Some of this was little more than the playacting of the privileged: long before Covid, the urban middle classes had acquired a taste for simulations of a simpler and more wholesome existence, as embodied in the handmade aesthetic of a Whole Foods store, its fixtures and fittings carefully disguising the concrete box into which it is built.

😆 Of course, it’s not even the tiniest coincidence that Whole Foods Market, Inc. is a subsidiary of Amazon. Sometimes I think we should be more grateful when they say the quiet part out loud.