I’ve been talking about the Jevons effect for years, but without knowing it had a name: the Jevons effect. Yes, it’s mostly about technology and energy use. But for its most concrete evidence, look no further than Taco Tuesday. I’ll put it in the form of a ubiquitous maxim, heretofore known as the Jevons Taco (non)Dilemma:

If given a larger taco shell, I will invariably overstuff that one as well.

🌮