Published on [Permalink]

Matthew Crawford, in his introduction to the 50th anniversary edition of Robert Pirsig’s Zen and the Art of Motorcycle Maintenance:

Today, we often use “technology” to refer to systems whose inner workings are assiduously kept out of view, magical devices that offer no apparent friction between the self and the world, no need to master the grubby details of their operation. It all takes place “somewhere else,” just as John and Sylvia wished. Yet this very invisibility has opened new avenues of surveillance and manipulation. Big Tech now orders everyday life more deeply than John and Sylvia could have imagined in their techno-dystopian nightmare. Today, on a road trip to “get away from it all” one would likely depend on GPS, prompting digital ads tailored to our destination. The whole excursion would be mined for behavioral data and used to nudge us into profitable channels, likely without our even knowing it.

Crawford’s book, Why We Drive is an excellent contribution to this genre. If you have not read it, you should!